In today’s fast-evolving property market, builders are shifting from traditional ads to ROI-driven digital campaigns that deliver measurable results. At Chetak Ad Agency, we partnered with a top real estate developer to craft a digital strategy that turned low-performing ads into high-return conversions — achieving 3x ROI within 60 days.
Our Approach: Building ROI-Driven Digital Campaigns
At Chetak Ad Agency, we used a data-first approach to rebuild their marketing funnel.
1. Audience Research and Segmentation
We analyzed Google and Meta audience data to identify homebuyers by income level, age group, and property intent.
This helped us target potential buyers searching for keywords like flats in Kalyan, affordable homes near Thane, and under-construction projects in Mumbai.
2. Platform Selection
We designed a cross-platform strategy —
- Meta Ads (Facebook + Instagram) for awareness
- Google Search + YouTube Ads for high-intent leads
- Landing Page Optimization for higher conversions
3. Ad Creatives and Communication
Instead of showing generic real estate images, we focused on emotional triggers — “Your First Home Awaits,” “Live Closer to Everything You Love.”
Every ad was A/B tested to find the winning combination of copy, visuals, and CTA buttons.
4. Conversion Tracking and Lead Nurturing
Using Meta Pixel and Google Tag Manager, we tracked every click and lead form submission.
We also integrated CRM tracking to measure which campaigns brought site visits and actual bookings.
The Results: Measurable Growth and 3x ROI
After 60 days of campaign optimization, the results were remarkable:
| Metric | Before Campaign | After Campaign |
|---|---|---|
| Cost per Lead (CPL) | ₹900 | ₹280 |
| Lead to Site Visit | 3% | 9% |
| ROI | 1.2x | 3.6x |
| Qualified Leads | 150 | 520 |
Our ROI-driven digital campaigns not only increased inquiries but also brought more verified homebuyers to the project site. The developer even sold 20% of inventory within 3 months, directly attributed to our paid campaigns.
Key Learnings from This Case Study
- Precision Targeting Wins: Audience intent matters more than ad spend.
- Creative + Copy Synergy: Emotional visuals + action-driven CTAs boost conversion rates.
- Continuous Optimization: Daily A/B testing is the secret behind high-performing campaigns.
- End-to-End Tracking: ROI can only be maximized when every stage — from click to closing — is monitored.
Why Real Estate Brands Choose Chetak Ad Agency
At Chetak Ad Agency, we don’t just run ads — we design ROI-driven marketing ecosystems.
Whether it’s Google Ads, Meta Ads, or lead funnel optimization, our focus is on generating measurable revenue growth for builders and property consultants.
With expertise across digital media buying, analytics, and creative storytelling, we’ve helped several real estate developers in Kalyan, Thane, and Mumbai turn ad budgets into profitable sales pipelines.
👉 Visit www.chetakadagency.com to explore our complete digital marketing services for real estate.
Conclusion: Turning Clicks Into Conversions
The real estate market is competitive — but with the right strategy, every click can turn into a homebuyer.
Our ROI-driven digital campaigns prove that data, creativity, and consistency can outperform traditional advertising by miles.
If you’re a builder or real estate marketer ready to scale your sales digitally, connect with Chetak Ad Agency today and let’s build success — brick by brick, click by click.
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